Dietary supplements have been increasing in popular demand over the past few years, as health and wellness have become a priority and topic of focus. The contributing factors to this rise are due to more awareness about nutrition, the yearning for alleviating stress from demanding careers or lifestyles, a higher geriatric population, the spread of contagious illnesses, and the overall increase in income for consumers. Additionally, the growing use of e-commerce and online shopping has made purchasing dietary supplements easier now than ever before.

E-Commerce Purchases

Global sales for dietary and vitamin supplements through the internet has reached an all-time high and is expected to grow even more. Good health is not just a goal for many consumers, but it’s become a lifestyle that they strive to live every single day. With many consumers having stressful jobs, they are turning towards supplements as a way to give their bodies what they may not have been able to through foods and liquids.

With a busy workday and other life obligations, it’s not always easy to give the body the nutrients it needs daily in order to function at its most optimal level. Coming home from a hard day at work and browsing the internet for dietary supplements and vitamins is as simple as a 1-2-3-click and checkout!

Dietary Supplement Statistics

Statistically, more than 3 in every 4 Americans use dietary supplements (77% to be exact). Both females and males, aged 18 and older use dietary supplements. And among every age group, those between 35-54 use dietary supplements the most at 81%. Companies within the dietary supplement industry often strive to continue to innovate, which can help continue or increase revenue. However, these products have become mainstream and it is a clear trend that Americans use these supplements regularly and consistently for overall wellness.

So, perhaps for dietary supplement companies, it’s more important to continue providing what they already have been, then try to change things up in order to raise revenue. This is surely something for business owners of dietary and vitamin supplements to consider. If you’d like to know more about the most successful approaches to maintaining or increasing profit in this industry, then contact one of our Research Professionals for this information.

To put things into perspective here is a more detailed list of the different genders and age groups who use dietary supplements: 

  • Adult males: 74%
  • Adult females: 79%
  • Adults 55 and over: 79%
  • Adults 35-54: 81%
  • Adults 18-34: 70%
  • Retired adults: 76%
  • Adults with children under 18 years old: 83%
  • Adults who are employed part-time: 77%
  • Adults who are employed full-time: 81%
  • Adults who currently are not employed: 68%
  • Adults who live in the midwest states: 74%
  • Adults who live in the northeast states: 73%
  • Adults who live in the western states: 78%
  • Adults who live in the southern states: 80%

If you are in the business of dietary supplements and want to know more about their growth and why a vast majority of consumers buy them, then contact our Research Professionals.